FOUNDERS STORY

“From my point of view, Lion’s Run is the most incredible and innovative concept I have ever experienced in my life. It’s a huge family and I am gladly putting my commitment into Lion’s Run to make it even greater and greater every from year to year!”

At the same time, Lion’s Run won another strong new team member, Michael Mittermeier, formerly working as a General Manager for Dolce Media GmbH, the company responsible for rights and special forms of advertisement in the context of the live shows of “Wetten dass…”, Europes biggest live TV shows ever produced. Starting as the responsible for organizing all details around the glamorous and legendary aftershowparties Michael soon became direct assistant to the host, Thomas Gottschalk. Lateron, he received a call to be the CEO of the Gottschalk Gesellschaft für Marketing und Medien, an enterprise that produced for example all the radio and TV-spots for HARIBO, together with Thomas. Michael was also deeply involved in exporting the show format abroad. As an example, the show format was transferred to China where the show was broadcasted for more than 7 years as weekly format with 3 repetitions of each show, every one of them having around 80 million viewers.

Today, Michael is acting as the Managing Director for the Lion’s Run and holds the responsibility for all organizational and event patterns at and Lion’s Run.